Understanding your competition
It’s important to understand the importance of conducting a competitive analysis and researching the industry prior to building a starting your website design. This research will not only help you understand the market you’re operating in, but also inform your design and development decisions, ensuring that your website stands out from the competition and has a strong online presence. Below are a few key reasons why you should work closely with a Calgary Web Design company that conducts a fully comprehensive analysis.
What is a competitive Analysis
A competitive analysis is a process of analyzing the strengths and weaknesses of your competitors’ websites. This includes evaluating their design, functionality, content, and overall user experience. By understanding what your competitors are doing well, and where they may be falling short, you can make informed decisions about the features and functionality that your own website should have.
Conducting a competitive analysis is also important for identifying potential gaps in the market. By analyzing your competitors’ offerings and marketing efforts, you may be able to identify areas where there is a lack of competition or where your own unique value proposition could be highlighted.
Imagine your a home builder, you may want to conduct a competitive analysis of other home builders’ websites in your area. This may include evaluating the design and functionality of their websites, as well as the types of homes and floor plans they offer.
By understanding what your competitors are doing well, you may decide to invest in higher quality images and virtual tours of your homes to showcase them more effectively on your own website. You may also find that many of your competitors are not highlighting energy efficiency or sustainable building practices on their websites.
This potential gap in the market may be a great way to make yourself stand out by having your website focus on sustainability and green products that other companies do not offer. This could be a unique value proposition that you would want to focus on while paying for a professional web design team.
Additionally, you may notice that some competitors do not have interactive floor plan options for their houses, so you could invest in that feature to make it easy for customers to envision themselves living in the homes you build. Furthermore, by studying competitors’ pricing strategy you could identify whether there is potential for lower or higher pricing based on their approach.
Why Should I Do Industry Research?
Researching the industry can also be valuable. What is the average web presence? Are the industry leading business owners By understanding the trends and changes in the industry, you can stay ahead of the curve and ensure that your website is up-to-date and relevant. This may include things like studying new web design trends, learning about the latest web development technologies, and keeping up-to-date with the latest Search Engine Optimization best practices.
For example, if you’re in the fashion e-commerce industry, having your digital marketing agency research the industry might involve studying the latest runway fashion trends and tracking the most popular clothing brands and designers.
Additionally, you may want to research web design trends and the latest web development technologies in order to ensure that your website is visually appealing, user-friendly and fast. You can also learn about the latest SEO best practices and make sure that your website is properly optimized for search engines and improve your visibility, so that customers can easily find your products.
Furthermore, as new technologies and features are always emerging, researching the industry can give you a sense of what’s possible, and help you to stay ahead of the curve when it comes to innovation in your field.
In summary, conducting a competitive analysis and researching the industry prior to paying for custom websites is essential for ensuring that your website stands out in the crowded online marketplace. By understanding your competition and staying informed about industry’s social media trends, you can make informed decisions that will help your website succeed. When operating small businesses, you can never be too prepared.
Jordan Geske
CEO & Founder