How to Drives Sales for your Contracting Business
Did you know that there were over 214,000 Albertans employed in the construction industry in 2020? All of these individuals possess the skills and experience to start their own business and work for themselves.
Here at Innovate Media Canada, we have extensive experience helping general contractors take their services to market. We have worked with roofers, plumbers, HVAC service technicians, duct cleaners, siding installers, general contractors and painters – getting every one of them to first on Google.
We have a comprehensive understanding of what’s required to rank on #1 on Google. We also have experience launching a successful marketing campaigns and designs that convert into sales.
Today we’ll explore all the necessary avenues for Calgarian contractors to increase traffic and successfully get your services to market.
Professional UI UX Web Design Calgary
A contracting website serves as an essential tool for businesses to showcase their services and offerings to potential customers. It is very important to have a user-friendly and visually appealing user interface (UI) and user experience (UX) web design.
UI is the graphical layout of an application or website, including buttons, icons, color schemes, and typography. UX focuses on the overall user experience.
This includes ease of use, and user engagement. Effective UI and UX web design can help customers easily navigate the website. They will easily find the information they need, and purchase the services they require.
Here are some reasons why UI and UX web design are essential for a contracting website:
Improved user engagement: A well-designed UI/UX can enhance user engagement and make it more likely that potential customers will stay on the website. This can lead to increased sales and revenue for the business.
Increased customer satisfaction: A website with a good UX design can provide a seamless and enjoyable experience for customers. This makes them more likely to return in the future and recommend the business to others.
Better conversion rates: User-friendly UI can help customers easily find the information they need and complete their purchases. This can result in higher conversion rates and increased revenue for the business.
Digital customer service: A visually appealing website can help establish a positive brand image and build trust with potential customers.
The importance of UX designers and UI designers cannot be overstated in creating an effective contracting website. UX designers work to ensure that the website provides a seamless and engaging experience for customers. UI designers focus on creating an aesthetically pleasing and simple interface. By collaborating, they can create a website that not only looks great but also functions well and meets the needs of the business and its customers.
Managed SEO Services
Search Engine Optimization (SEO) is a way to improve the visibility and ranking of a website. For contractor websites, it’s important to have a strong SEO campaign to attract potential customers and increase sales.
To improve the Google rankings of a contractor website, several elements need to be optimized. First, the website needs to have relevant and valuable content that addresses the needs of potential customers. Ensure the calgary web designer that is building your website audits your content. This involves comprehensive keyword research with the help of the business owner to target low difficulty opportunities within their industry.
Additionally, the website’s structure, hierarchy, and navigation need to be optimized for both users and search engines. This includes optimizing page titles, meta descriptions, header tags, and URL structures.
A strong backlink profile is also crucial for any successful SEO package. This involves link building from high authority websites that point back to the contractor’s website. Social media presence can also help to improve SEO by increasing brand visibility and driving traffic to the website.
Other important factors that can impact SEO include Google My Business optimization. Regularly publishing researched blogs. Ensuring website security, having a well-aged domain, and building quality citations.
Working with an SEO agency can help contractors to develop a comprehensive SEO strategy. With the help of an SEO expert, contractors can attract more potential customers, increase sales, and build a strong online presence.
Internet Marketing and Content Creation
Key elements of a successful internet marketing campaign:
Clearly defined goals:
It is important to have clear goals for the marketing campaign. This can include increasing website traffic, generating leads, or improving brand awareness. This allows for more focused and effective marketing efforts.
Targeted audience:
Understanding the target audience is crucial for creating effective marketing campaigns. This involves analyzing demographics, interests, behaviors, and more to create targeted and relevant marketing messages.
Professional content creation:
Professional content creation is essential for creating a strong brand identity. This can include high-quality images, videos, and written content.
Consistent messaging:
Consistency in messaging across all channels is important for creating a strong brand identity.
Measurement and analysis:
Measuring and analyzing the performance of the marketing campaign is crucial for optimizing efforts and ensuring success. This involves tracking metrics such as click-through rates, conversion rates, and return on investment (ROI).
At Innovate Media, we offer professional content creation services to ensure that our clients’ PPC ads experience the most success. Our team includes professional videographers, photographers, and post-production experts who can create high-quality content that resonates with potential customers.
Getting Started with Innovate Media
If you’re a contractor looking to improve your online presence and attract new customers, consider designing your website with Innovate Media Canada. Our team of experienced web designers and developers can create a visually appealing and user-friendly website that showcases your services and effectively converts potential customers.
We can help your website stand out in search engine results pages and attract new leads. Contact us today to discuss how we can help your contractor business succeed online!